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K Sudhir
Information about the author K Sudhir will soon be added to the site.
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2 papers
in total
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Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content
2016
We randomize advertising content motivated by the psychology literature on sympathy...
A customer management dilemma: When is it profitable to reward one's own customers?
2010
This study attempts to answer a basic customer management dilemma facing firms: when...
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