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Jagmohan S Raju
Information about the author Jagmohan S Raju will soon be added to the site.
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3 papers
in total
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Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense
2016
We present an analytical framework of multimarket competition and supporting empirical...
Competitive Consequences of Using a Category Captain
2010
Many retailers designate one national brand manufacturer in each product category as a...
Positioning and pricing in a variety seeking market
2010
We study competitive positioning and pricing strategies in markets where consumers...
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