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Nick K T Yip
Information about the author Nick K T Yip will soon be added to the site.
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2 papers
in total
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Making qualitative decisions from quantitative cues: Understanding the customers’ willingness to pay
2012
It is clear that pricing value is a complex process. Although there are numerous...
Theoretical foundations in the pricing of intermediating services: The case of payments via mobile phones
2010
Intermediating services are relatively new in research. This study explores how...
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