Sankaranarayanan Ramesh

Ramesh Sankaranarayanan

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Found 3 papers in total
Competitive Behavior‐Based Price Discrimination for Software Upgrades
Competitive Behavior‐Based Price Discrimination for Software Upgrades
2012
The introduction of product upgrades in a competitive environment is commonly observed...
Online keyword based advertising: Impact of ad impressions on own‐channel and cross‐channel click‐through rates
Online keyword based advertising: Impact of ad impressions on own‐channel and cross‐channel click‐through rates
2011
Keyword‐based ads are becoming the dominant form of advertising online as they...
Electronic markets, search costs, and firm boundaries
Electronic markets, search costs, and firm boundaries
2010
We study how interorganizational systems (IOS) such as electronic markets and other...
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