Chintagunta Pradeep K

Pradeep K Chintagunta

Information about the author Pradeep K Chintagunta will soon be added to the site.
Found 6 papers in total
Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
2017
The prevalence and widespread usage of email has given businesses a direct and...
Promotion Spillovers: Drug Detailing in Combination Therapy
Promotion Spillovers: Drug Detailing in Combination Therapy
2017
This paper examines the spillover effects of promotions when products from different...
The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
2010
This paper documents the existence and magnitude of contiguous word-of-mouth effects...
Complementarities and the demand for home broadband internet services
Complementarities and the demand for home broadband internet services
2010
Before the deregulation of digital subscriber line (DSL) services by the Federal...
Tipping and concentration in markets with indirect network effects
Tipping and concentration in markets with indirect network effects
2010
This paper develops a framework for measuring ‘tipping’–the increase...
Investigating consumer purchase behavior in related technology product categories
Investigating consumer purchase behavior in related technology product categories
2010
We present a framework of durable goods purchasing behavior in related technology...
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