Katona Zsolt

Zsolt Katona

Information about the author Zsolt Katona will soon be added to the site.
Found 4 papers in total
Competing for Attention in Social Communication Markets
Competing for Attention in Social Communication Markets
2016
We investigate the incentives for social communication in the new social media...
Media, Aggregators, and the Link Economy: Strategic Hyperlink Formation in Content Networks
Media, Aggregators, and the Link Economy: Strategic Hyperlink Formation in Content Networks
2013
A defining property of the World Wide Web is a content site's ability to place...
‘Bricks and Clicks’: The Impact of Product Returns on the Strategies of Multichannel Retailers
‘Bricks and Clicks’: The Impact of Product Returns on the Strategies of Multichannel Retailers
2011
The Internet has increased the flexibility of retailers, allowing them to operate an...
The race for sponsored links: Bidding patterns for search advertising
The race for sponsored links: Bidding patterns for search advertising
2010
Paid placements on search engines reached sales of nearly $11 billion in the...
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