Montoya Ricardo

Ricardo Montoya

Information about the author Ricardo Montoya will soon be added to the site.
Found 3 papers in total
The Design of Durable Goods
2011
The use of a durable good is limited by both its physical life and usable life. For...
Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability
2010
The U.S. pharmaceutical industry spent upwards of $18 billion on marketing...
Package size decisions
2010
We describe a model examining how a firm might choose the package size and price for a...
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