Hahn Minhi

Minhi Hahn

Information about the author Minhi Hahn will soon be added to the site.
Found 3 papers in total
A diffusion model for products with indirect network externalities
A diffusion model for products with indirect network externalities
2008
This paper develops a new diffusion model that incorporates the indirect network...
Modeling two-stage choice process
Modeling two-stage choice process
2000
Consumers facing a large number of brands to choose from are known to use simplified...
Advertising cost interactions and the optimality of pulsing
Advertising cost interactions and the optimality of pulsing
1991
Whether pulsing, other than chattering, can be optimal is an important concern to both...
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