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Weon Sang Yoo
Information about the author Weon Sang Yoo will soon be added to the site.
Found
3 papers
in total
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A ‘Meta‐Analysis’ of Multibrand, Multioutlet Channel Systems
2013
In today's multibrand, multichannel marketplace, optimal channel design involves...
Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures
2011
By analyzing various alternative mixed channel structures composed of a monopoly...
The impact of the manufacturer's e-business through direct internet channel on the incumbent independent physical store and the market
2009
The purpose of this study is to investigate the impact of the Internet channel...
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