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Bruce G S Hardie
Information about the author Bruce G S Hardie will soon be added to the site.
Found
2 papers
in total
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Customer‐Base Analysis in a Discrete‐Time Noncontractual Setting
2010
Many businesses track repeat transactions on a discrete‐time basis. These...
Customer-base valuation in a contractual setting: The perils of ignoring heterogeneity
2010
The past few years have seen increasing interest in taking the notion of customer...
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