Fader Peter S

Peter S Fader

Information about the author Peter S Fader will soon be added to the site.
Found 4 papers in total
Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
2017
Firms using online advertising regularly run experiments with multiple versions of...
Portfolio Dynamics for Customers of a Multiservice Provider
Portfolio Dynamics for Customers of a Multiservice Provider
2011
Multiservice providers, such as telecommunication and financial service companies, can...
Customer‐Base Analysis in a Discrete‐Time Noncontractual Setting
Customer‐Base Analysis in a Discrete‐Time Noncontractual Setting
2010
Many businesses track repeat transactions on a discrete‐time basis. These...
Customer-base valuation in a contractual setting: The perils of ignoring heterogeneity
Customer-base valuation in a contractual setting: The perils of ignoring heterogeneity
2010
The past few years have seen increasing interest in taking the notion of customer...
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