Allenby Greg M

Greg M Allenby

Information about the author Greg M Allenby will soon be added to the site.
Found 10 papers in total
Benefit-Based Conjoint Analysis
Benefit-Based Conjoint Analysis
2017
Firms develop products by manipulating the attributes of offerings, and consumers...
Sentence-Based Text Analysis for Customer Reviews
Sentence-Based Text Analysis for Customer Reviews
2016
Firms collect an increasing amount of consumer feedback in the form of unstructured...
Monetizing Ratings Data for Product Research
Monetizing Ratings Data for Product Research
2016
Features involving the taste, smell, touch, and sight of products, as well as...
Testing Models of Strategic Behavior Characterized by Conditional Likelihoods
Testing Models of Strategic Behavior Characterized by Conditional Likelihoods
2011
Marketing expenditures in the form of pricing, product development, promotion, and...
Multiple‐Constraint Choice Models with Corner and Interior Solutions
Multiple‐Constraint Choice Models with Corner and Interior Solutions
2011
A choice model based on direct utility maximization subject to an arbitrary number of...
Identifying Unmet Demand
Identifying Unmet Demand
2011
Brand preferences and marketplace demand are a reflection of the importance of...
The Effect of Media Advertising on Brand Consideration and Choice
The Effect of Media Advertising on Brand Consideration and Choice
2011
The nature of the effect of media advertising on brand choice is investigated in two...
Bayesian Analysis of Hierarchical Effects
Bayesian Analysis of Hierarchical Effects
2011
The idea of hierarchical, sequential, or intermediate effects has long been posited in...
Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance
Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance
2010
The ability to demonstrate the impact of marketing action on firm financial...
A model for trade-up and change in considered brands
A model for trade-up and change in considered brands
2010
A common theme in marketing literature is the acquisition and retention of customers...
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