Bala Ram

Ram Bala

Information about the author Ram Bala will soon be added to the site.
Found 6 papers in total
Evergreening and operational risk under price competition
Evergreening and operational risk under price competition
2016
‘Evergreening’ is a strategy wherein an innovative pharmaceutical firm...
Distributed Development and Product Line Decisions
Distributed Development and Product Line Decisions
2014
Distributed product development is becoming increasingly prevalent in a number of...
Pricing online subscription services under competition
Pricing online subscription services under competition
2012
In recent times, rapid advances in the field of information technology have enabled...
Competitive Behavior‐Based Price Discrimination for Software Upgrades
Competitive Behavior‐Based Price Discrimination for Software Upgrades
2012
The introduction of product upgrades in a competitive environment is commonly observed...
Usage-based pricing of software services under competition
Usage-based pricing of software services under competition
2010
With the emergence of high speed networks, software firms have the ability to deploy...
Detailing vs. direct-to-consumer advertising in the prescription pharmaceutical industry
Detailing vs. direct-to-consumer advertising in the prescription pharmaceutical industry
2010
The pharmaceutical industry has always used sales representatives to target physicians...
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