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L Pitt
Information about the author L Pitt will soon be added to the site.
Found
2 papers
in total
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Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share
2010
This paper seeks to provide a framework and benchmark for the allocation of marketing...
The impact of loyalty and promotion effects on retention rate
2009
Researching customer retention rates is made difficult because of the lack of suitable...
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