Tsao H-Y

H-Y Tsao

Information about the author H-Y Tsao will soon be added to the site.
Found 2 papers in total
Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share
Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share
2010
This paper seeks to provide a framework and benchmark for the allocation of marketing...
The impact of loyalty and promotion effects on retention rate
The impact of loyalty and promotion effects on retention rate
2009
Researching customer retention rates is made difficult because of the lack of suitable...
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