Tucker Catherine

Catherine Tucker

Information about the author Catherine Tucker will soon be added to the site.
Found 7 papers in total
Active Social Media Management: The Case of Health Care
Active Social Media Management: The Case of Health Care
2013
Given the demand for authentic personal interactions over social media, it is unclear...
Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage
Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage
2011
Many firms have introduced Internet‐based customer self‐service...
How Does Popularity Information Affect Choices? A Field Experiment
How Does Popularity Information Affect Choices? A Field Experiment
2011
Popularity information is usually thought to reinforce existing sales trends by...
Online Display Advertising: Targeting and Obtrusiveness
Online Display Advertising: Targeting and Obtrusiveness
2011
We use data from a large‐scale field experiment to explore what influences the...
Rejoinder–Implications of ‘Online Display Advertising: Targeting and Obtrusiveness’
Rejoinder–Implications of ‘Online Display Advertising: Targeting and Obtrusiveness’
2011
The commentaries on our work suggest several broader implications of our findings as...
Search Engine Advertising: Channel Substitution When Pricing Ads to Context
Search Engine Advertising: Channel Substitution When Pricing Ads to Context
2011
We explore substitution patterns across advertising platforms. Using data on the...
Privacy protection and technology diffusion: The case of electronic medical records
Privacy protection and technology diffusion: The case of electronic medical records
2009
This paper quantifies the effect of state privacy regulation on the diffusion of...
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