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Eric T Bradlow
Information about the author Eric T Bradlow will soon be added to the site.
Found
5 papers
in total
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Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
2017
Firms using online advertising regularly run experiments with multiple versions of...
Measuring Multichannel Advertising Response
2017
Advances in data collection have made it increasingly easy to collect information on...
Portfolio Dynamics for Customers of a Multiservice Provider
2011
Multiservice providers, such as telecommunication and financial service companies, can...
Structural estimation of the effect of out-of-stocks
2010
We develop a structural demand model that endogenously captures the effect of...
Barter markets for conjoint analysis
2009
We propose a new alternative preference measurement method, barter conjoint, to...
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