Eric T Bradlow
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Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
Firms using online advertising regularly run experiments with multiple versions of...
Measuring Multichannel Advertising Response
Advances in data collection have made it increasingly easy to collect information on...
Portfolio Dynamics for Customers of a Multiservice Provider
Multiservice providers, such as telecommunication and financial service companies, can...
Structural estimation of the effect of out-of-stocks
We develop a structural demand model that endogenously captures the effect of...
Barter markets for conjoint analysis
We propose a new alternative preference measurement method, barter conjoint, to...
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