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P K Kannan
Information about the author P K Kannan will soon be added to the site.
Found
3 papers
in total
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Attribution Strategies and Return on Keyword Investment in Paid Search Advertising
2016
Firms use different attribution strategies such as last‐click or...
Retail Channel Structure Impact on Strategic Engineering Product Design
2011
We examine, in a strategic setting, the broad issue of how retail channel...
Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights
2009
Amid growing competition, retailers are increasingly interested in more effective...
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