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Ram Bezawada
Information about the author Ram Bezawada will soon be added to the site.
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2 papers
in total
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The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation
2013
In this study we examine the effect of customers' participation in a firm's social...
Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights
2009
Amid growing competition, retailers are increasingly interested in more effective...
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