Browse Papers
From IFORS
Contact Us
English
Remember me
Login
Forgot password?
Mary Ann McGrath
Information about the author Mary Ann McGrath will soon be added to the site.
Found
1 papers
in total
Date Descending
Date Ascending
Title Descending
Title Ascending
American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research
2009
This article describes an investigation of the American Girl brand that provides a...
Papers per page:
6 Papers
12 Papers
24 Papers
36 Papers
48 Papers
