Browse Papers
From IFORS
Contact Us
English
Remember me
Login
Forgot password?
Saras D Sarasvathy
Information about the author Saras D Sarasvathy will soon be added to the site.
Found
1 papers
in total
Date Descending
Date Ascending
Title Descending
Title Ascending
Marketing Under Uncertainty: The Logic of an Effectual Approach
2009
How do people approach marketing in the face of uncertainty, when the product, the...
Papers per page:
6 Papers
12 Papers
24 Papers
36 Papers
48 Papers
