Goldfarb Avi

Avi Goldfarb

Information about the author Avi Goldfarb will soon be added to the site.
Found 9 papers in total
Measuring and Understanding Brand Value in a Dynamic Model of Brand Management
Measuring and Understanding Brand Value in a Dynamic Model of Brand Management
2017
We develop a structural model of brand management to estimate the value of a brand to...
The Effect of Social Interaction on Economic Transactions: Evidence from Changes in Two Retail Formats
The Effect of Social Interaction on Economic Transactions: Evidence from Changes in Two Retail Formats
2015
Examining changes in two different retail formats, we show that consumers alter their...
How Is the Mobile Internet Different? Search Costs and Local Activities
How Is the Mobile Internet Different? Search Costs and Local Activities
2013
We explore how Internet browsing behavior varies between mobile phones and personal...
Online Display Advertising: Targeting and Obtrusiveness
Online Display Advertising: Targeting and Obtrusiveness
2011
We use data from a large‐scale field experiment to explore what influences the...
Rejoinder–Implications of ‘Online Display Advertising: Targeting and Obtrusiveness’
Rejoinder–Implications of ‘Online Display Advertising: Targeting and Obtrusiveness’
2011
The commentaries on our work suggest several broader implications of our findings as...
Search Engine Advertising: Channel Substitution When Pricing Ads to Context
Search Engine Advertising: Channel Substitution When Pricing Ads to Context
2011
We explore substitution patterns across advertising platforms. Using data on the...
Privacy Regulation and Online Advertising
Privacy Regulation and Online Advertising
2011
Advertisers use online customer data to target their marketing appeals. This has...
Estimating the value of brand alliances in professional team sports
Estimating the value of brand alliances in professional team sports
2009
Brands often form alliances to enhance their brand equities. In this paper, we examine...
Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live
Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live
2009
Our paper shows that the parameters in existing theoretical models of channel...
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