Bhargava Hemant K

Hemant K Bhargava

Information about the author Hemant K Bhargava will soon be added to the site.
Found 5 papers in total
Stimulating Early Adoption of New Products through Channel Disintegration
Stimulating Early Adoption of New Products through Channel Disintegration
2014
Conventional wisdom holds that adding layers to a distribution channel is detrimental...
Commercialization of Platform Technologies: Launch Timing and Versioning Strategy
Commercialization of Platform Technologies: Launch Timing and Versioning Strategy
2013
Many emerging entrepreneurial applications and services connect two or more groups of...
Mixed Bundling of Two Independently Valued Goods
Mixed Bundling of Two Independently Valued Goods
2013
This paper develops analytical results and insights for the mixed bundling problem of...
The benefit of information asymmetry: When to sell to informed customers?
The benefit of information asymmetry: When to sell to informed customers?
2012
Buyers are often uncertain about product valuations before they commit to purchase. In...
Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms
Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms
2007
The practice of sponsored search advertising—where advertisers pay a fee to...
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