Danaher Peter J

Peter J Danaher

Information about the author Peter J Danaher will soon be added to the site.
Found 5 papers in total
Forecasting television ratings
Forecasting television ratings
2011
Despite the state of flux in media today, television remains the dominant player...
Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways
Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways
2011
This paper describes the use of a marketing science model by Jetstar, a subsidiary of...
Modeling Multivariate Distributions Using Copulas: Applications in Marketing
Modeling Multivariate Distributions Using Copulas: Applications in Marketing
2011
In this research we introduce a new class of multivariate probability models to the...
Optimal internet media selection
Optimal internet media selection
2010
In this study we develop a method that optimally selects online media vehicles and...
The effect of competitive advertising interference on sales for packaged goods
The effect of competitive advertising interference on sales for packaged goods
2008
Competitive advertising interference can occur when viewers of advertising for a focal...
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