Gu Bin

Bin Gu

Information about the author Bin Gu will soon be added to the site.
Found 5 papers in total
First Step in Social Media: Measuring the Influence of Online Management Responses on Customer Satisfaction
First Step in Social Media: Measuring the Influence of Online Management Responses on Customer Satisfaction
2014
With the growing influence of online social media, firms increasingly take an active...
Price Dispersion and Loss‐Leader Pricing: Evidence from the Online Book Industry
Price Dispersion and Loss‐Leader Pricing: Evidence from the Online Book Industry
2013
In this paper, we develop a theoretical model to analyze the pricing strategies of...
Environmental Uncertainty and IT Infrastructure Governance: A Curvilinear Relationship
Environmental Uncertainty and IT Infrastructure Governance: A Curvilinear Relationship
2011
Extant research considers the IT governance choice to be a trade‐off between...
Research Note–The Impact of External Word‐of‐Mouth Sources on Retailer Sales of High‐Involvement Products
Research Note–The Impact of External Word‐of‐Mouth Sources on Retailer Sales of High‐Involvement Products
2012
Online word‐of‐mouth (WOM) such as consumer opinions, user experiences,...
Competition among virtual communities and user valuation: The case of investing-related communities
Competition among virtual communities and user valuation: The case of investing-related communities
2007
Virtual communities are a significant source of information for consumers and...
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