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Anna S Mattila
Information about the author Anna S Mattila will soon be added to the site.
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2 papers
in total
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How anchoring and self-confidence level influence perceived saving on tensile price claim framing
2016
Sales promotion is one of the most commonly used sales techniques by marketers, and...
Hotel revenue management and its impact on customers' perceptions of fairness
2004
At the core of revenue management principles lies the concept of demand–based...
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