Mookerjee Vijay S

Vijay S Mookerjee

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Found 6 papers in total
Optimizing Performance-Based Internet Advertisement Campaigns
Optimizing Performance-Based Internet Advertisement Campaigns
2017
This study provides an approach to manage an ongoing Internet ad campaign that...
Advertising Strategies in Electronic Retailing: A Differential Games Approach
Advertising Strategies in Electronic Retailing: A Differential Games Approach
2012
We consider advertising problems under an information technology (IT) capacity...
Managing the Versions of a Software Product Under Variable and Endogenous Demand
Managing the Versions of a Software Product Under Variable and Endogenous Demand
2011
Software product versioning (i.e., upgrading the product after its initial release) is...
Optimal Enhancement and Lifetime of Software Systems: A Control Theoretic Analysis
Optimal Enhancement and Lifetime of Software Systems: A Control Theoretic Analysis
2011
We develop an optimal control model to maximize the net value provided by a software...
A Comparison of Pair Versus Solo Programming Under Different Objectives: An Analytical Approach
A Comparison of Pair Versus Solo Programming Under Different Objectives: An Analytical Approach
2008
This study compares the performances of pair development (an approach in which a pair...
Analyzing document-duplication effects on policies for browser and proxy caching
Analyzing document-duplication effects on policies for browser and proxy caching
2006
Browser and proxy–server caching are effective and relatively inexpensive...
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