Givon Moshe

Moshe Givon

Information about the author Moshe Givon will soon be added to the site.
Found 3 papers in total
Intertemporal aggregation of heterogeneous consumers
Intertemporal aggregation of heterogeneous consumers
1994
This paper deals with a relatively unexamined facet of stochastic brand switching...
Cyclical patterns in brand switching behavior: An issue of pattern recognition
Cyclical patterns in brand switching behavior: An issue of pattern recognition
1994
Cyclical patterns which repeat themselves periodically in consumers’ purchasing...
Untangling the effects’ of purchase reinforcements and advertising carryover
Untangling the effects’ of purchase reinforcements and advertising carryover
1990
The dynamic evolvement of market share of a brand in a frequently purchased product...
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