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Siegfried Gudergan
Information about the author Siegfried Gudergan will soon be added to the site.
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2 papers
in total
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Leadership behaviours as ongoing negotiations and their effects on knowledge and innovation capabilities in alliances
2010
In this paper, we examine ongoing negotiations in alliances through the lens of...
Revenue management and customer centric marketing – how do they influence travellers' choices?
2007
Simultaneous use of customer centric marketing and revenue management in service firms...
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