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Christine Mathies
Information about the author Christine Mathies will soon be added to the site.
Found
2 papers
in total
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Do status levels in loyalty programmes change customers’ willingness to pay?
2012
This article examines the effects of loyalty programme membership, promotion and...
Revenue management and customer centric marketing – how do they influence travellers' choices?
2007
Simultaneous use of customer centric marketing and revenue management in service firms...
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