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zgr zlk
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3 papers
in total
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Sequential testing in batches
2017
We study a new extension of the Sequential Testing problem with a modified cost...
Optimal Keyword Bids in Search‐Based Advertising with Stochastic Advertisement Positions
2012
US expenditures on search‐based advertising exceeded $12 billion in...
Allocating expenditures across keywords in search advertising
2007
An increasingly popular venue for advertisers is the keyword advertising on the Web...
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