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Tlin Erdem
Information about the author Tlin Erdem will soon be added to the site.
Found
3 papers
in total
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Brands: The Opiate of the Nonreligious Masses?
2011
Are brands the ‘new religion’? Practitioners and scholars have been...
Structural modeling in marketing: review and assessment
2006
The recent marketing literature reflects a growing interest in structural models,...
Brand effects on choice and choice set formation under uncertainty
2007
This paper examines the effects of brand credibility, a central concept in information...
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