Gupta Anshu

Anshu Gupta

Information about the author Anshu Gupta will soon be added to the site.
Found 2 papers in total
Optimal media planning for multi‐products in segmented market
Optimal media planning for multi‐products in segmented market
2011
Promotion is an essential stage of any product life cycle. All firms either concerned...
On maximizing the adoption of multi-products in multiple market segments
On maximizing the adoption of multi-products in multiple market segments
2007
Promotional effort is an important component of marketing mix that determines the...
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