Berger Jonah

Jonah Berger

Information about the author Jonah Berger will soon be added to the site.
Found 3 papers in total
Can Losing Lead to Winning?
Can Losing Lead to Winning?
2011
Individuals, groups, and teams who are behind their opponents in competition tend to...
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
2010
Can negative information about a product increase sales, and if so, when?...
The influence of product variety on brand perception and choice
The influence of product variety on brand perception and choice
2007
We propose that the variety a brand offers often serves as a quality cue and thus...
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