Kalyanam Kirthi

Kirthi Kalyanam

Information about the author Kirthi Kalyanam will soon be added to the site.
Found 2 papers in total
Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach
Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach
2015
We investigate the causal effect of position in search engine advertising listings on...
Deconstructing each item’s category contribution
Deconstructing each item’s category contribution
2007
Retailers and manufacturers believe that the mere presence of certain items in a...
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