Luo Lan

Lan Luo

Information about the author Lan Luo will soon be added to the site.
Found 2 papers in total
New Product Design under Channel Acceptance: Brick-and-Mortar, Online-Exclusive, or Brick-and-Click
2016
In recent years, an increasing number of brick‐and‐mortar retailers have...
New product development under channel acceptance
2007
In channel structures characterized by a powerful retailer (e.g., Wal-Mart, Home...
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