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Bikram Ghosh
Information about the author Bikram Ghosh will soon be added to the site.
Found
3 papers
in total
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Why bundle discounts can be a profitable alternative to competing on price promotions
2010
Price promotions and bundling have been two of the most widely used marketing tools in...
Advertising effectiveness, digital video recorders, and product market competition
2010
With increasing fragmentation of media markets and recent advances in technology, loss...
Competitive bundling and counterbundling with generalist and specialist firms
2007
Bundling, which is the practice of selling two or more products or services in a...
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