Cholette Susan

Susan Cholette

Information about the author Susan Cholette will soon be added to the site.
Found 4 papers in total
Optimal Keyword Bids in Search‐Based Advertising with Stochastic Advertisement Positions
Optimal Keyword Bids in Search‐Based Advertising with Stochastic Advertisement Positions
2012
US expenditures on search‐based advertising exceeded $12 billion in...
UCSF Increases Consumer Value Through Optimal Vendor‐Show Scheduling
UCSF Increases Consumer Value Through Optimal Vendor‐Show Scheduling
2011
The University of California San Francisco (UCSF) spends approximately $600...
Allocating expenditures across keywords in search advertising
Allocating expenditures across keywords in search advertising
2007
An increasingly popular venue for advertisers is the keyword advertising on the Web...
A novel problem for a vintage technique: using mixed-integer programming to match wineries and distributors
A novel problem for a vintage technique: using mixed-integer programming to match wineries and distributors
2007
Wineries must find distributors to represent their wines, and distributors seek...
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