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Ashwin Aravindakshan
Information about the author Ashwin Aravindakshan will soon be added to the site.
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2 papers
in total
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Understanding the Memory Effects in Pulsing Advertising
2015
Extant models assume that awareness decline commences instantly. In contrast, we...
The effects of new franchisor partnering strategies on franchise system size
2006
Many young firms use strategic actions to attract partners who help them increase the...
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