Song Michael

Michael Song

Information about the author Michael Song will soon be added to the site.
Found 4 papers in total
Resources, supplier investment, product launch advantages, and first product performance
Resources, supplier investment, product launch advantages, and first product performance
2011
We find that it is beneficial for a new venture to involve suppliers in production of...
A staged service innovation model
A staged service innovation model
2009
Drawing from the new product development (NPD) literature, service quality literature...
Marketing Under Uncertainty: The Logic of an Effectual Approach
Marketing Under Uncertainty: The Logic of an Effectual Approach
2009
How do people approach marketing in the face of uncertainty, when the product, the...
Identifying sources of heterogeneity for empirically deriving strategic types: a constrained finite-mixture structural-equation methodology
Identifying sources of heterogeneity for empirically deriving strategic types: a constrained finite-mixture structural-equation methodology
2006
The resource-based view (RBV) of the firm suggests that strategic deployment of...
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