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Axel Stock
Information about the author Axel Stock will soon be added to the site.
Found
3 papers
in total
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Why bundle discounts can be a profitable alternative to competing on price promotions
2010
Price promotions and bundling have been two of the most widely used marketing tools in...
Advertising effectiveness, digital video recorders, and product market competition
2010
With increasing fragmentation of media markets and recent advances in technology, loss...
The making of a ‘hot product’: a signaling explanation of marketers' scarcity strategy
2005
Every marketer's dream is to create a ‘hot product’ that customers would...
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