Aksoy Lerzan

Lerzan Aksoy

Information about the author Lerzan Aksoy will soon be added to the site.
Found 2 papers in total
Approaches to the measurement and management of customer value
Approaches to the measurement and management of customer value
2006
Determining and managing customer lifetime value is one of the most important...
The future of managing customers as assets
The future of managing customers as assets
2006
Most companies do a very poor job of determining the economic value of their...
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