Browse Papers
From IFORS
Contact Us
English
Remember me
Login
Forgot password?
Natalie Mizik
Information about the author Natalie Mizik will soon be added to the site.
Found
2 papers
in total
Date Descending
Date Ascending
Title Descending
Title Ascending
Myopic marketing management: evidence of the phenomenon and its long-term performance consequences in the SEO context
2007
Managers often have incentives to artificially inflate current-term earnings by...
Are physicians ‘easy marks’? Quantifying the effects of detailing and sampling on new prescriptions
2004
Much public attention and considerable controversy surround pharmaceutical marketing...
Papers per page:
6 Papers
12 Papers
24 Papers
36 Papers
48 Papers
