Gopalakrishna Srinath

Srinath Gopalakrishna

Information about the author Srinath Gopalakrishna will soon be added to the site.
Found 2 papers in total
Optimal pricing strategies for an automotive aftermarket retailer
2006
The extant retail category pricing optimization literature concentrates on grocery...
Returns on business-to-business relationship marketing investments: Strategies for leveraging profits
2006
Firms invest heavily in different types of business-to-business relationship marketing...
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