Sriram S.

S. Sriram

Information about the author S. Sriram will soon be added to the site.
Found 2 papers in total
Optimal advertising and promotion budgets in dynamic markets with brand equity as a mediating variable
Optimal advertising and promotion budgets in dynamic markets with brand equity as a mediating variable
2007
We study the optimal levels of advertising and promotion budgets in dynamic markets...
Effects of brand preference, product attributes, and marketing mix variables in technology product markets
Effects of brand preference, product attributes, and marketing mix variables in technology product markets
2006
We develop a demand model for technology products that captures the effect of changes...
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