Grosset Luca

Luca Grosset

Information about the author Luca Grosset will soon be added to the site.
Found 4 papers in total
A goodwill model with predatory advertising
A goodwill model with predatory advertising
2011
We investigate the dynamic advertising policies of two competing firms in a...
Advertising a new product in a segmented market
Advertising a new product in a segmented market
2006
We bring some market segmentation concepts into the statement of the ‘new...
Advertising for the introduction of an age-sensitive product
Advertising for the introduction of an age-sensitive product
2005
An age-dependent market segmentation is often observed for real life products. We...
A communication mix for an event planning: a linear quadratic approach
A communication mix for an event planning: a linear quadratic approach
2006
The communication mix is a relevant decision issue for an organization that plans the...
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