Terui Nobuhiko

Nobuhiko Terui

Information about the author Nobuhiko Terui will soon be added to the site.
Found 3 papers in total
Multivariate Time Series Model with Hierarchical Structure for Over-Dispersed Discrete Outcomes
Multivariate Time Series Model with Hierarchical Structure for Over-Dispersed Discrete Outcomes
2014
In this paper, we propose a multivariate time series model for over‐dispersed...
The Effect of Media Advertising on Brand Consideration and Choice
The Effect of Media Advertising on Brand Consideration and Choice
2011
The nature of the effect of media advertising on brand choice is investigated in two...
Estimating heterogeneous price thresholds
Estimating heterogeneous price thresholds
2006
A brand choice model with heterogeneous price-threshold parameters is used to...
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