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Norris Bruce
Information about the author Norris Bruce will soon be added to the site.
Found
2 papers
in total
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Date Ascending
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Wearout effects of different advertising themes: a dynamic Bayesian model of the advertising–sales relationship
2007
Models of advertising response implicitly assume that the entire advertising budget is...
Enabling the willing: Consumer rebates for durable goods
2006
For many consumers who use loans to acquire an expensive durable such as a car, the...
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