Raman Kalyan

Kalyan Raman

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Found 4 papers in total
Planning marketing-mix strategies in the presence of interaction effects
Planning marketing-mix strategies in the presence of interaction effects
2005
Companies spend millions of dollars on advertising to boost a brand's image and...
Demand uncertainty and supplier's returns policies for a multi-store style-good retailer
Demand uncertainty and supplier's returns policies for a multi-store style-good retailer
1999
As demand uncertainty grows in the marketplace, a critical issue today in most...
Optimal monopolist pricing under demand uncertainty in dynamic markets
Optimal monopolist pricing under demand uncertainty in dynamic markets
1995
The authors examine pricing policy for a monopolist facing uncertain demand in a...
Stochastically optimal advertising policies under dynamic conditions: The ratio rule
Stochastically optimal advertising policies under dynamic conditions: The ratio rule
1990
There has been considerable debate among marketing researchers about the optimality of...
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