Huang Lihua

Lihua Huang

Information about the author Lihua Huang will soon be added to the site.
Found 3 papers in total
Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews
2013
The value of promotional marketing and word‐of‐mouth (WOM) is well...
Information systems research in the Asia Pacific region
2005
Research in information systems (IS) in the Asia Pacific has experienced fast progress...
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